Rural Heritage Business Office

Advertising Rates

Issue: Ad Deadline: On Sale:
Winter
The Evener
Spring
Summer
Autumn
Holiday 		10 December
10 February
10 April
10 June
10 August
10 October		 mid January
mid March
mid May
mid July
mid September
mid November
Mechanical Specifications
Trim Size
Format
Printing
Binding
Pages
Line Screen
Negatives		 8 3/8" x 10 7/8"
2 columns
offset
perfect
108
133
right reading
emulsion down

Display Ads

Size W x H 1 x Rate 3 x Rate 6 x Rate
Full Page 7.25" x 9" $375.00 $337.50 $318.75
2/3 Page 7.25" x 6" $285.00 $256.50 $242.25
2/3 vertical 4.75" x 9" $285.00 $256.50 $242.50
1/2 Page 7.25" x 4.5" $215.00 $193.50 $182.75
1/2 vertical 3.625" x 9" $215.00 $193.50 $182.75
1/3 Page 7.25" x 3" $145.00 $130.35 $123.25
1/3
vertical (1)		 3.625" x 6" $145.00 $130.35 $123.25

1/3
vertical (2)

 2.375" x 9" $145.00 $130.35 $123.25
1/4 Page 3.625" x 4.5" $125.00 $112.50 $106.25
1/6 Page 3.625" x 3" $85.00 $76.50 $72.25
1/8 Page $3.625 x 2" $65.00 $58.50 $55.25

Extra Charges & Credits

Back cover position
Each photo, Minimum

Bleeds or special position
Odd sizes 		$40
$10 first used
   Subsequent uses no charge
10% additional
10% additional

Discounts and Payment

To qualify for multiple ad discounts, payment must be made in full in advance.

Advertisers (except non-contract Classified) receive one free copy of each issue in which their ad appears.

Special Categories

* Includes a 1-year subscription ($34.95 value).
   No other discounts.
*Breeders Directory (no artwork): $100 per 6 issues
*My Card (includes artwork): $170 per 6 issues
*Associations (includes artwork): $155/single space (business-card size) per 6 issues
$275/double space per 6 issues
$475/four spaces per 6 issues

Classified Ads:

(Set up your classified ad)		 $0.50 per word, $10.00 minimum
$0.75 for boxed classified, $15.00 minimum
Annual contract includes subscription
The EVENER is our online business directory. It is updated every April. All Rural Heritage advertisers and subscribers during the previous year are entitled to one free listing, consisting of business name, address, telephone number, fax number, linked email address and website (if applicable), and a brief description of product or service.
The EVENER listings: $20 for the first
$10 each additional listing.
Free listings with annual ad contract or subscription.
The EVENER upgraded listing options:

Boxed Ad: $25 each year
MyCard Ad - full color: $50 each year

Agencies: Usual agency fees apply.
Address: Any advertiser using a PO Box in an advertisement must furnish publisher with a legal street address and phone number.
Cancellation: of any advertisement must be in writing and must be received on or before the issue's closing date.
Publisher's rights: Publisher reserves the right to reject or cancel advertising for any reason at any time. Advertising placement is subject to publisher's approval and is positioned on a first come first placed basis unless a special position fee is paid.
Contact:

For more information or to place an ad please contact:
Joe Mischka 319-362-3027
fax 319-362-3046
Website Rates
All display ads, Breeders Directory ads, My Card ads, and annual contract classifieds qualify for an email or website link from our Advertisers Index page.
Demographics
Region %
New England 6
Middle Atlantic 14
East North Central 20
West North Central 11
South Atlantic 18
East South Central 11
West South Central 12
Mountain 3
Pacific 4
Canada 1
Overseas <1
Distributors 50


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rural heritage logo    PO Box 2067, Cedar Rapids IA 52406-2067
Phone: 319-362-3027    Fax: 319-362-3046
E-Mail:

20 March 2014