Rural Heritage Business Office

Photo Guidelines

For interior pages we use high resolution images shot with a quality digital camera, glossy color film prints, or high quality slides. For covers we use high-resolution images shot with a quality digital camera, 5"x7" glossy color film prints, or large format transparencies.

If you use a digital camera, please:
  1. Adjust your digital camera image size to "full," "3:2" or "UXGA" and adjust image quality to "high" or "fine." Photos used on websites or suitable for sending by email are of reduced quality and are not usable for print publication. When in doubt, please email one sample and we'll let you know if your digital pictures may be used in print.
  2. Turn off your camera's automatic date stamp, which may render an otherwise terrific shot unpublishable.
  3. Furnish only original files exactly as they come from your camera; do not resize, crop, touch up, or otherwise manipulate digital originals.
  4. Do not submit printouts makes from digital picture files; electronic images must be submitted electronically, either by email or on a CD.
  5. Do not name graphics files with captions. Instead, provide a list of captions keyed to the file names. If you are contributing photos with an article, list your captions at the end of the article. Please include the photographer's name for each picture.
  6. Please do not imbed graphics in a word processing document. Submit each graphic as a separate file.
If you use a film camera, please:
  1. Send regularly processed glossy prints, not processed by one-hour or overnight services.
  2. Put a numbered address label on the back of each print and provide a separate caption sheet or electronic file keyed to those numbers. If you are contributing photos with an article, list your captions at the end of the article. Please include the photographer's name for each picture.
  3. Do not write directly on the backs of prints, or staple or paper clip them to other material, all of which can damage the image.
  4. Turn off your camera's automatic date stamp, which may render an otherwise terrific shot unpublishable.
  5. Submit original processed prints when possible, but if you are submitting valuable old photos you prefer to scan, please do so at 300 dpi and save in tif format. If possible, take the photo to a print shop and have it scanned on a professional scanner.
  6. Do not submit photocopies of photographs, or photos clipped from brochures or newspapers; they do not reproduce well.
  7. Likewise, please not send digital files or computer printouts scanned from film prints.
  8. If you are contributing photos with an article, list your captions at the end of the article, including who is in the picture, where are they from, what they are doing, known details about any implements shown (brand, model, etc.), breed of draft animals, names of draft animals if known, and photographer's name for each picture.
  9. If you wish to have photos returned by mail, please include a self-addressed stamped envelope.
Tips: Working animals usually look better from the side than from the front. We like to see all the body parts, including hooves, ears, and tail. For animals in harness, we want to see close-ups as well as the entire hitch. We prefer action shots (plowing, mowing, etc.) over posed photos. Look for good contrast that will print well in black and white—avoid dark horses against a dark background, or light horses against the sky; avoid shadows across animals and their handlers; avoid background clutter (especially cars, trucks, and tractors, people standing around, and extra animals that show up as a third ear or a fifth leg). Avoid taking photos when shadows are long; in most cases, the best times for a shoot are around 10:00 am and 2:00 pm. Know your subject or double-check your photos with an authority—our readers notice sloppy hitching and other errors.
Captions: Each image must be accompanied by a detailed caption identifying the location, animals' names and breed(s), names of handlers, equipment used, activity depicted, and photographer's full name. Use pressure-sensitive labels to put your name, address, and photo identification number on the back. Use the photo ID number or digital file name to list your captions in a single document. When supplying captions in a word processing file, please also include a print out.
Submissions: The more photos you send, the more we are likely to use. Send only your best shots, preferably from different angles and distances so we have a choice. All photos will be returned.
Payment: On publication.

Submit to: Joe Mischka, Editor
Rural Heritage, PO Box 2067
Cedar Rapids, IA 52406-2067
Email:info@ruralheritage.com

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05 October 2007